SSRN-In Search of Attention by Zhi Da, Joseph Engelberg, Pengjie Gao

From the AFA program:SSRN-In Search of Attention by Zhi Da, Joseph Engelberg, Pengjie Gao: "Abstract: Turnover, extreme returns, news and advertising expense are indirect proxies of investor attention. In contrast, we propose a direct measure of investor demand for attention -- active attention -- using search frequency in Google (SVI). In a sample of Russell 3000 stocks from 2004 to 2008, we