Study Unmasks the Biology of Bluffing

Study Unmasks the Biology of Bluffing: "Bhatt put it this way: 'We believe the areas indicate that the strategists -- bluffers -- are essentially thinking ahead. Specifically, they're keeping track of how their suggestions are changing their reputation in the seller's mind and are in turn improving or harming their chances at good payouts in the future.'Paul J. Zak, director of the Center for