Enter the Neuro-Economists: Why Do Investors Do What They Do? - New York Times

Cool article:Enter the Neuro-Economists: Why Do Investors Do What They Do? - New York Times: "For instance, when humans are in a 'positive arousal state,' they think about prospective benefits and enjoy the feeling of risk. All of us are familiar with the giddy excitement that accompanies a triumph. Camelia Kuhnen and Brian Knutson, two researchers at Stanford University, have found that people