SSRN-Behavioralizing Finance by Hersh Shefrin

SSRN-Behavioralizing Finance by Hersh Shefrin: "Behavioralizing finance is the process of replacing neoclassical assumptions with behavioral counterparts. This monograph surveys the literature in behavioral finance, and identifies both its strengths and weaknesses. In doing so, it identifies possible directions for behavioralizing the frameworks used to study beliefs, preferences, portfolio