Friday, April 16, 2010
Take the "Dope" Out of Your Finances
Take the "Dope" Out of Your Finances"Neuroscientists like Dr. Brian Knutson, a professor at Stanford University, have found that your dopamine levels become elevated when you anticipate a large, uncertain financial gain. Scientific studies have also shown that the more surprised you are by a financial gain the bigger your dopamine rush. Like a primitive hunter looking for food or a drug addict
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Behavorial Finance
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