Thursday, December 17, 2009
Farnam Street: A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory
Need more proof that framing and how (and not just what) we say matters? Consider the following from Farnam Street:Farnam Street: A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory: "The main distinction was between a surcharge described as a 'carbon tax' and an identical charge described as a 'carbon offset'.The tax was unpopular - no real surprise. But
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