Friday, November 20, 2009
Exposure to luxury goods
Along the lines of the priming video we saw a few days ago, here is more on "priming" from Chua and Zou. Very interesting.The Devil Wears Prada?from the abstract : "This paper demonstrates that mere exposure to luxury goods increases individuals’ propensity to prioritize self-interests over others’ interests, influencing the decisions they make. Experiment 1 found that participants primed with
Labels:
Behavorial Finance
0 comments:
Post a Comment