Neuroeconomics from MIT

Neuroeconomics | MIT World: "Drazen Prelec peers into the human brain while it makes decisions. In his corner of the new field of neuroeconomics, Prelec uses a functional magnetic resonance imaging (fMRI) machine to scan minds pondering the pros and cons of purchasing and selling products like Godiva chocolate and flash drives.Prelec first provides a brief background on the emergence of his