Why We Take Risks — It's the Dopamine - TIME

We know that most investors are risk averse, but in spite of that, many of us take risks that rationally may not make sense. In class we have generally explained this via a catch-all "Its fun" and people maximize utility not a risk adjusted return. From science we now have a better grasp on the "it's fun". From Time: Why We Take Risks — It's the Dopamine - TIME: "A new study by researchers at