Study: $90 wine tastes better than the same wine at $10 | Underexposed - CNET News.com

Well, score another one for behavioral finance. Classic economics would suggest that the price should not influence taste. But in a wierd twist (possibly a signaling story?) researchers now say that people sense (literally) that the tasts is better for more expensive wines eve when the wine is identical.Study: $90 wine tastes better than the same wine at $10 | Underexposed - CNET News.com: "...