The Chronicle, 1/19/2007: Sales Go Up $6 for Every $1 Companies Add to Giving Budgets, Report Says

So reputation DOES matter and being nice pays off! have to admit the numbers surprise me. I will have to read the actual study!The Chronicle, 1/19/2007: Sales Go Up $6 for Every $1 Companies Add to Giving Budgets, Report Says: "For every new dollar a retail company, bank, or popular-goods manufacturerallocates to its charitable-giving budget, it can expect sales to grow onaverage by $6,