SSRN-All that Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors by Brad Barber, Terrance Ode

Ladies and gentlemen, we have now have more proof of what you may have long suspected: that investors do buy stocks that are in the news at a greater rate than other stocks.If you remember, this idea was mentioned back when we were talking about the NCAA basketball tournement. It ws suggested that trying to pick winners (rather than going with the favorite) was in part because of the glamour of