Wednesday, August 5, 2009
Research shows temptation more powerful than individuals realize
Lead me not into temptation? Is the "Lord's Prayer" good for financial advice? Ok, so that is probably taking things too far, but the basic idea is that we tend to give into you temptation more than we think we will.Research shows temptation more powerful than individuals realize: "The study, led by Loran Nordgren, senior lecturer of management and organizations at the Kellogg School, examined
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Behavorial Finance
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