SSRN-Brand New Deal: The Google IPO and the Branding Effect of Corporate Deal Structures by Victor Fleischer

Brand New Deal: The Google IPO and the Branding Effect of Corporate Deal Structures Fleischer provides us with a series of case studies that shows that firms use contract design to signal various traits about the firm to stakeholders. In the author's own words:"This Article claims that the legal infrastructure of deals sometimes has a branding effect - that is, an effect on the brand image of the